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Content writers are professional writers who produce engaging content mostly online and for magazines(print media). They're Internet-savvy individuals who create articles, blog posts, and other forms of written Web material.

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Various Content Writer Job Titles:

Creative Content Writer, Digital Content Strategist, Marketing Content Writer, Web Content Manager, Content Development Specialist

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Skills required for the profile:

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1. Mastering different writing styles:

The reason is that each form of writing has its own style. News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.

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2. Choosing subjects after a thorough research:

"Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it's helpful to know how professional marketing teams generate ideas. Before doing that, successful content writers need to: 

• Understand their audience.  If you know who your readers are, you can write what they want to read.

• Check out the competition. What successful content are others in your industry sharing? A competitive content audit gives you a ton of information. Not just about what your competitors are sharing, but who is linking to their content, blogging about it, tweeting it out and posting it elsewhere.

• Craft a snappy title. After you have keyword, competitor and reader knowledge, take your time, choose your subject and craft a title that will interest readers. The title compels people to read or not.

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3. Originality:

Every post with your name on it should be original. That probably sounds crazy, with all the tens of thousands of people writing about the same subjects, but it's easier than it seems. Every talented writer can bring a unique voice, different perspective or new light to an overworked subject.

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4. Awareness with basics of HTML, WordPress, SEO, CSS:

You need to be aware of a few basics. WordPress themes have varying levels of automatic functions, and sometimes the only way to make your text appear the way you want it to is to dig into the text/HTML tab and manipulate the code to make a title tag or fix a spacing issue.  Updated SEO knowledge is also critical. Search engine algorithms change constantly, and writers have to keep up. One thing remains constant: High quality is always in demand. If you can write in-depth content from a unique perspective, you'll be in demand.

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5. Social media specialist:

The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.

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Future prospects of interning as a content writer:

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• Learn on the job: A content writing internship offers a larger scale of learning on-the-job, be it software (analytical tools, reporting tools, social media suites, CMS) to design (basic templates, GIF creation, interlinking) to writing for the online audience (based on keywords, hyperlinks and SEO).One also learns about the organization in particular, the market space and how to write for the market.

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• Work with multiple teams, stakeholders: Normally, companies hire content writers to address multiple needs – corporate, marketing, sales, ORM among others. So, a person who steps in through a content writing internship is automatically working with multiple departments and different scales. One could answer and send social media queries to the concerned departments. Then handle a meeting with the management on the recent blogs. And work simultaneously on press releases, product and page descriptions, newsletters and creative. And even pen an in-house policy for HR.

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• Gain work experience: Content writing internships are unique as they help you add supportive materials for your CV / Writer Profile just through your daily work. So, each write-up you work on can be attached alongside your CV.

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• Judge whether it works for you: Largely, an internship is an opportunity to decide whether an opportunity works for you or not. You can gain an insight into the field, what does it demand and whether it is something you wish to do or not. This helps you make a decision regarding the job to be pursued in the future.

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• Converting internship into job: There is a major step – getting a dream job. Once you’ve decided that content writing is the perfect stream for you, then it’s all about showing consistent effort and progress and sticking with the brief. In most cases, content writing internships convert into jobs. And even if that does not happen in your case, you stand to gain excellent references for your career ahead.

 

Top firms offering content writing internships:

 

• Spoon University( Food Blogger)

• Tech Mahindra Foundation, Delhi( Responsible for writing and issuing press briefs)

• BitGiving( Engaging contents regarding campaigns)

• StyleDotMe( Stories related to people in jewelry industry)

• Teach For India ( Develop social media strategies and content for kids to educate them)

• Red Dash Media( Content for websites and blogs)

• Hospitality Fleet Private Limited( Developing content for hospitality industry)

• Evelyn Learning System( Creating content to impart education in a better way)

• Aam Aadmi Party(create content to drive leads & subscribers)

• Delhi Food Walks(Creating content for blogs and social media,
  Conducting research and writing for brochures, business proposals )